Bruce Eckman - Quick Introduction
I’m Bruce Eckman, Founder of EZ-NetTools Incorporated. You know, I must have been born with small business in my blood. I started my first business when I was just five years old!
Over the years I’ve started and worked in over a dozen different companies and worked on the board of directors of several organizations. For the past 17 years I’ve worked with thousands of small and home based businesses, to help them be more successful on the Internet.
Success Story: A Girl and Her Saddle Company
A few years ago, There was a high school girl. She went to her dad and told him she wanted a car. He thought for a moment and replied, “Get a job”.
She thought about it for a while and then came back to her dad. She said “Dad, I want to start a business. Will you help me?” So the dad helped his daughter start a home based business selling horse riding gear online using EZ-NetTools.
I used to, once a week get a report of the “Top Companies” on our system and on that report, I noticed this “horse riding gear company” rising toward the top on my list. I like to call these top companies and find out what they are doing, so I can share that information with our other customers.I called the dad and he told me their story.
He said his daughter’s business was doing so well that she could buy a new car every month if she wanted to. I said “I hope your not letting her buy a new car every month!” He said “No, the money is going into saving for college”.
I called him back a couple of years later to see how they were doing. They were still on the top of my report. His daughter was now in college. The dad had quit his job and was now managing their successful business full time! They had several warehouses, quite a number of employees and manufacturing overseas. They were doing very well.
The Money Tree Mentality
Now, I don’t want you to get the wrong idea. Some people get what I call “The money tree mentality”. They want to “Get rich quick!”. If there is one thing I have learned, that is : Success takes hard work, knowledge and lots of patients.
Why Be Online?
The Internet provides a unique opportunity that has never been available to small and home based businesses before! It’s huge and growing rapidly, giving you access to customers all over the globe. Over a billion people use the internet!
It’s interesting to note that Internet users spend twice as much time online as watching television! People spent over $197 Billion dollars online in 2011 and rapid growth is expected through 2015.
So, why is now a great time to start an online business? There are two quotes that I really like and believe are true.
The first is that
Problems create opportunities!
The second quote is
Every black cloud has a silver lining!
We’ve seen stocks fall and prices rise. We’ve seen layoffs and companies fail. Looking down the road to the future can seem a little bleak. So, where is the sliver lining in this economy?
When this economic crisis started, we noticed something strange. We host several thousand websites for our customer and we noticed a huge increase in their website traffic... and a huge increase in online orders. Over a 25 percent increase in just one year! We thought “is this happening just to our customers”, or is this happening all over the Internet. We searched the news and found story after story like this one.
So, why are so many people buying online? There are many reasons. Here are a few:
People want to save money. So, what better place to shop around and compare prices than on the Internet. Many stores have reduced their inventories to compensate for lower sales. This generates fast cash for them, but reduces selection for the customer, thus pushing them to the Internet where the selection is really growing.
And people really like to shop any time they want! Your online business can be open 24 hours a day, 7 days a week!
Several years ago their was a huge blizzard in the east. Researchers noticed that during the blizzard, Internet use and online shopping skyrocketed. The more we stay home...the more we shop online.
Higher fuel prices translate directly into online sales!
I believe that right now the Internet is providing a huge opportunity for those who want to roll up their sleeves and go to work! So, how can you take advantage of this opportunity?
Session Description
“Three Keys to Success” covers three Internet essentials, the elements of the online world that, to put it bluntly, make the difference between failure and success. Those elements apply to every site in every business, from selling products to generating leads to enlisting subscribers, and they work for everything from household names like Amazon to the smallest site on the Web.
This internet marketing training explains the progression of steps that successful sites must implement, from creating a great site, to driving traffic to that site, to conversions, the all-important task of turning visitors into customers. What makes a site effective? What parts of the site need special handling? How can you increase the number of visitors? What is the best way to work with search companies like Google? Once they find you, what moves your visitors to take action? What gets in their way? How do you send your customers the right message?
Failed websites all have something in common: They universally ignore the three keys. Successful sites, on the other hand, find ways to use those keys. For anyone doing business on the Internet, this presentation, drawing on years of work with thousands of websites, gives you the real tools that make a real difference.
